Paid Search Marketing
Paid search marketing is a laser targeted traffic vehicle that Google, Yahoo!, MSN/live, Ask and other search engines use to generate leads and a sure way to get brand exposure.
Paid Search Marketing or sometimes called Pay-Per-Click (PPC) is a quick way to promote your business online using a variable cost model. Paid Search marketing allows anyone to get on the first page of major search engines. PPC campaigns allow you to promote your product/service internationally, nationally, or locally. With paid search marketing your position is determined by how much you are willing to pay for a click, the keywords or phrases you are targeting, where you direct your visitors, and the Ad copy. PPC is for businesses of all sizes and budgets.
Top 5 Reasons to get Valitics’ Search Marketing Services
- If somebody in your organization lacks expertise and knowledge to run a search marketing campaign.
- Your company resources are more valuably spent running your business than running search campaigns.
- You want more conversions from your search marketing efforts.
- You have already tried AdWords and it didn’t “work for you.”
- Increased targeted traffic on your website will result in more sales for your company.
Experience drives PPC Results in Today's World
Experience and knowledge are the two ingredients that Valitics uses to design and refine your campaigns for the highest return on investment (ROI). Paid search marketing starts with selecting the right keywords, structuring Ad campaigns based on goals, determining and managing ad timing, positioning, and continues with constant refinement. As with any PPC campaign Valitics’ goal is to drive as many qualified leads as possible to your site while paying the lowest cost-per-click.
What is included in every search marketing service offered?
- Setup consultation
- Keyword research, identification and refinement
- Targeted advertising
- Ad creation and optimization
- Landing page creation and optimization or page selection
- Campaign bid & timing management
- Ad grouping
- Performance reporting
- Budget management
- Campaign tracking
How we Price Paid Search Marketing or PPC services*:
In an effort to deliver results, improve market spend efficiency, eliminate confusing pricing models we charge $10/month per keyword or phrase. Keywords may be used in multiple campaigns. This is subject to a $200/month minimum and a 6-month contract.
Example: You have 5 keywords with Yahoo Search Marketing, 5 with the MSN Adcenter, 10 with Google Adwords you will have a total of 20 keywords to be managed. Our Paid Search marketing fee would be 20 keywords or phrases x $10 per month = $200.
*Ad spend is billed separately.
About the Valitics Search Marketing Services
Valitics campaigns are designed to support your company-wide strategies with a focus on delivering results. To get started contact us.