Web Content Outline
The Web Content Outline is a component of our organic search optimization packages, but you can get it as a stand-alone item. The Web Content Outline is a fantastic tool for guiding your website’s content creation or updating process. The Web Content Outline helps you write for people while still meeting the expectations of the major search engines.
Every Page Has a Purpose
Well, it shouldn’t be news to anyone that every page of your website should have a purpose – a clearly defined purpose. The trouble businesses get into is that the content on the page does not match its intended purpose. One of the primary purposes of the Web Content Outline is to help your content writers focus their copy on the action the page was intended to encourage.
Website Content is King – WHEN IT IS:
- Relevant for the intended audience,
- Action-oriented,
- Reader-oriented,
- Clear,
- Concise,
- Consistent throughout the site,
- Well-written, and
- Written for people, not spiders and bots.
Get Your Content Right
Valitics ties all of the elements of great web copy together in a comprehensive outline. The basic structure is to identify the pages’ purposes, keyword focus (to improve search findability), and ideal headlines that will make the pages scannable by web visitors. The content serves as a tool to get your business needs, your search optimization efforts, and your content writers on the same page.
Web Content Outline Process and Pricing
The content outline includes a comprehensive report/outline, web copy strategy consulting, and some keyword identification. If you purchase it as a stand-alone service, rather than as part of an SEO package, Valitics will provide you with a preliminary strategy session and a post usage session.
Depending on the breadth of your website a stand-alone content outline will range from $1,695 to $3,995. To get started contact us by email or phone.