About Valitics

Valitics is uniquely positioned in the Internet marketing industry as a strategic service provider. The primary focus of the company has always been online marketing efficiency, and as a result we assist our clients in stepping back from the day-to-day marketing operations to look at things from the campaign level. This larger focus has separated Valitics from many of our competitors because we go beyond the “what” to the “why”.

Valitics’ Internet Marketing Philosophy

Our philosophy regarding Internet marketing is quite simple, “Do what works. Stop doing what does not work.” So, that is pretty obvious huh? Well, it is the guiding principle for our product offerings and our consulting efforts.

For example, a firm may promise you #1 Google Organic Rankings for $49.95. What they don’t tell you is that your #1 ranking may not increase your sales, and if not executed properly could get you search engine blacklisted. The point is, we look at organic rankings as a small piece of a huge puzzle. We take into account other factors like paid search, analytics, banner ads, site design, ecommerce, offline marketing etc. from the long-term impact view point.

Our Expertise

All of that being said – Valitics does not claim to be the BEST at every facet of Internet marketing. Sure, we are up the curve on most things just because we are immersed in it everyday, but we are really good at some things. The items below are the things we are really good at:

• Website Optimization – This is essentially using the least resources to provide the highest value. It includes the high-level elements of reaching the right people, acquiring the right prospects, converting the right customers, and retaining as many as possible. We help you define “right” using data, not just our really valid opinions.
• Web Analytics – There is a fair amount of (in fact it is an extensive amount of) technical knowledge required to implement some web analytics packages; our real passion is for the analysis part. Ultimately, we help our clients get the most out of whichever package they choose.
• Paid Search Management – Surprisingly, search marketing is not for the faint of heart. In most cases, professionally managed paid search will cost less and be more productive. We love keeping up on recent trends and changes in the rules, which incidentally saves our clients a ton of time and a load of cash.