Valitics Blog

We all know things are a little rough out there right now. The economy is struggling, but that doesn't mean our professional lives screech to a halt. Smart companies know that in a down economy the last thing you should do is decrease marketing spend. Quite the opposite, it's time to focus on gaining market share.  But you have to be smart in how you go about doing it.

We've had a noticable increase in work coming through our doors over the last couple months. Companies are looking to find more effective and cost-efficient marketing tactics to attain their marketing and promotional goals.  Internet marketing can help your company improve it's position in a down economy too. Here's a couple reasons why:

It's effective

A lot of online marketing tactics (online advertising, paid search marketing, etc.) have a pay-for-performance aspect to them. That means a company can decide what they want to spend and rely on that budget to not expand in size and scope without their say-so. When you combine these modularized, pay-for-performance tactics with the tracking and monitoring capabilities of online marketing (web analytics, website reporting), you attain the ability to shift, rearrange and tailor your efforts to those activities that are producing the most results for your business.

It's reasonably priced

Companies have been conditioned (dare I say brainwashed) to accept the ridiculous cost of traditional advertising. Everything from tv to radio, from print to Yellow Page advertising (hundreds of additional dollars to bold a business name in the phone book? Really?) cost many times more than a targeted, measurable online marketing effort. At Valitics, we like to use our hard work and heads-down research to customize online marketing plans for our clients (and deliver stats on the results that plan is producing). Traditional advertising on the other hand relies on ambiguous promises of "circulation," "reach" and "CPM" (with a lot of fear and dogma mixed in). I am not saying there is no place for traditional adversting; there absolutely is. All I am saying is that companies should demand more from what they are spending their advertising dollars on and not simply equate the familiar tactics with the most effective ones.

In this regard, we don't mind putting our money where our mouths are either. For companies who are really serious about doing a focused online marketing effort, we will take them on as "revenue sharing" clients. That means we tie our compensation for their projects to the lift in revenue we provide them as a results of our efforts. See if you can secure that deal with a phonebook company or radio station!

If you are looking to make the most of this down economy for your business, online marketing gives you set of reasonably priced, measurable tools to gain share and make the most of a difficult situation.