Valitics. Web Strategies, Net Results

One thing I love about newer cars is the information rich displays. I have been travelling a lot and nothing has changed my driving habits as significantly as the information on the dashboard. 

I am not sure the grammar is correct, but I love the concept that you can "extenuate your brand" (for a definition of extenuating).  I am not a branding expert -- talk to the guys at Tricycle for help with developing your "1000 Year Brand."  However, I can warn you about three online activities that can really hurt (extenuate, spread thin, etc) your brand.  Your brand is not just your letterhead -- it is how you are perceived internally as well as externally. 

"If you want it, measure it. If you can't measure it, forget it." 

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One of the core goals of almost all websites (for good or bad) is to get people to come back once they have visited.  This generally makes sense because the cost of retaining should be less than the cost of initial contact.  I thought I would give you a couple of metrics for determining whether your website is achieving the goal of visitors "coming back for more."  Below are a few of the concepts related to getting people back, and a potential metric (or two).