Valitics. Web Strategies, Net Results

Yesterday I talked to a dental professional who spent a great deal of time and money investing in a talking avatar and videos of their office. He told me that the salesman did a great job selling him on how cool everything was (I am paraphrasing and condensing things a bit). I asked him what the response was from patients. Since the site additions had only been up for a couple weeks, I was the first to see them. 

I am not sure the grammar is correct, but I love the concept that you can "extenuate your brand" (for a definition of extenuating).  I am not a branding expert -- talk to the guys at Tricycle for help with developing your "1000 Year Brand."  However, I can warn you about three online activities that can really hurt (extenuate, spread thin, etc) your brand.  Your brand is not just your letterhead -- it is how you are perceived internally as well as externally.