Valitics. Web Strategies, Net Results

I just talked to a client who is trying to decide between using stock content for a dental website or writing his own.  Of course, as a dentist, he only gets paid for performing dentistry on people, so he doesn't want to waste time.  My recommendation was to use our content for a framework, but to write everything himself.  Use a professional if you want it to sound perfect, but the ideas should come from you.

Here's the reason.  If you are performing a service, then I see a website as a way for people to get to know you.  They want know about how you do business in your own words.  Unless you don't have any competitors, then that is how you differentiate yourself.  That is what makes you different.  So use a content writer if that is not your strong point, but have them take your thoughts and ideas to create your online business.