Valitics. Web Strategies, Net Results

"If you want it, measure it. If you can't measure it, forget it." 

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One of the core goals of almost all websites (for good or bad) is to get people to come back once they have visited.  This generally makes sense because the cost of retaining should be less than the cost of initial contact.  I thought I would give you a couple of metrics for determining whether your website is achieving the goal of visitors "coming back for more."  Below are a few of the concepts related to getting people back, and a potential metric (or two). 

Sometime ago two companies in our building merged.  I recall reading their collective blogs on the matter, and being surprised at the challenges they faced (I was unable to recover any of their posts due to their subsequent splitting ways).  They were both relatively small, but still had some culture challenges. 

As many of you are aware Valitics has recently completely merged with Westslope Design.  Both companies were small, but we have had some of the typical "merger pains" that, I think, all merging businesses have. 

For those who do not know, I am not only the client relations manager at Valitics, but also a dentist in Boise, Idaho.  So when I evaluate any sort of marketing effect, I have to do it based on return on investment.  If the marketing effort does not provide me with a tangible benefit within a set time frame, then I have to re-evaluate my strategy.  For my own practice website, my goals were to: