Valitics. Web Strategies, Net Results

I am not sure the grammar is correct, but I love the concept that you can "extenuate your brand" (for a definition of extenuating).  I am not a branding expert -- talk to the guys at Tricycle for help with developing your "1000 Year Brand."  However, I can warn you about three online activities that can really hurt (extenuate, spread thin, etc) your brand.  Your brand is not just your letterhead -- it is how you are perceived internally as well as externally. 

My confession is that I am an officer at Pacific Technologies and a co-founder/partner at  Valitics.  Earlier today I had a meeting with a gentleman who saw the Pacific Technologies website, and asked, “who did your website?”  I was happy to pass the Valitics name on to the inquirerer, but it created an interesting challenge.