Valitics. Web Strategies, Net Results

I just talked to a client who is trying to decide between using stock content for a dental website or writing his own.  Of course, as a dentist, he only gets paid for performing dentistry on people, so he doesn't want to waste time.  My recommendation was to use our content for a framework, but to write everything himself.  Use a professional if you want it to sound perfect, but the ideas should come from you. 

Being a dentist, I am one link between Valitics and real world applications.  Reciprocal links occur when one website links to another and vice versa.  The goal of any external link is to send search engine bots (How search engines retrieve data) to your site.  This is often called "link juice."  The more link juice going to your site the better chance you have of ranking well.